Experiment Reveals How to Make Nearly 70% of Vaccine-Hesitant People Change Their Mind

By MIKE MCRAE

Image: Wellcome Collection

A new study has shown it's possible to persuade members of our community who oppose vaccines to change their opinion by confronting them with the costs of their hesitation.

Many people around the world have never seen iron lungs, smallpox scars, or the blindness caused by measles. For some, not seeing these physical reminders makes it harder to weigh up the risks and benefits of vaccination.

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