30,000 followers makes you an Internet “celebrity,” says UK ad regulator

By Kate Cox

You don't have to have as many followers as David Beckham to be influential.

getty | Thomas Barwick

Some voices shout more loudly into the abyss of the Internet than others. Enlarge / Some voices shout more loudly into the abyss of the Internet than others.

One of the stranger questions of our modern era: when does being "Internet famous" translate into being, well, actually famous? According to a UK regulator, the magic number is 30,000 followers.

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