The End Of The Absurdity: Iceland, The Country, Successfully Invalidates The Trademark Of Iceland Foods, The Grocerer

By Timothy Geigner

Way back in late 2016, we asked the same question that has been on the minds of all of humanity for eons: who gets to trademark Iceland? If that seems like an odd question to you, perhaps a little context will help. See, Iceland has been a sovereign nation since the early 1900s, whereas Iceland Foods has been a grocery chain in the UK since the 1970s. And, yet, somehow the latter managed to get an EU-wide trademark for the term "Iceland" and then went around bullying companies from Iceland out of using that term in their own names, even when they weren't competing in the grocery marketplace. How did the EU manage to think it would be okay to grant this trademark in the first place, you ask? By not putting a whole lot of thought into it, would be my guess.

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