The New Service Wars Are Here to Empty Your Wallet

By Sam Rutherford

Image: Andrew Liszewski (Gizmodo)

Canon versus Nikon. Dell versus HP. Microsoft versus Apple. Tech companies have been battling over their piece of the pie for years, that ain’t new. But recently, tech and non-tech companies alike have started changing up their business models so that instead of simply selling you a device and calling it a day, companies would rather sell you an ongoing subscription for the product you want, complete with a recurring monthly payment. Welcome to the Service Wars.

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